Opinion Stand Customer Feedback System

Logo & Branding

Customer feedback in just one click.

The genesis of this service was to allow small business owners to get feedback from their customers with as little effort from their patrons as possible. Since such a small percentage of customers take the time to fill out online surveys.

With the face icons being circular, it was a natural concept to convert the O in Opinion Stand into the shape of the icon with the hand hovering over to click on it. Red, being associated with negative reviews, seemed the most important for businesses to capture. Therefore that lent itself perfectly to the overall branding of the service.

Wireframes, UI/UX work, hardware feasibility assessment, and much more.

The delivery of this system is very straight forward - a user clicks an icon and can then opt-in to receiving an email to provide additional feedback. There was so much more to the system that needed to be planned.

Things like super admin management, how statistical data should be managed for business owners, and which options we can customize. All of these were areas I needed to prototype and conceptualize before sending to our development team.

Along with the actual product development I worked closely with a video production company on producing a grassroots digital web series that showed the service in action. I also attended trade-shows and met face-to-face with a number of customers to evaluate how the system performed within their business and iterated changes based on those results.

Part of my experience with the trade-show process involved designing "swag" (in the form of branded microfiber cloths) and designing the display booth to maximize our attention and exposure.

Project Management

At PSPINC I tend to wear many hats. Along with coming up with the concept, and designs I was also critical when it came to establishing the initial project milestones and coordinating with our development teams.

The system was broken down into components (base app creation, account creation, customers, contacts, etc.). Once those milestones were created I gathered Engineers, Project Coordinators, Testers, and Front-end Developers to present the concept and establish timelines.

When we began developing Opinion Stand the focus was on making it a tablet-based web application to be used in standard brick and mortar stores. Providing businesses with the unique opportunity to capture instant feedback from customers before they leave their store.

This remained our focus until the world changed with Covid-19 pandemic. Quickly we discovered that having a communal tablet that everyone interacted with was no longer a viable solution. With businesses limiting indoor access and having to sanitize public used devices we decided to pivot to a contactless solution.

We introduced a QR code based system where users could scan a code and then interact with the Opinion Stand directly from their smart device. This became a perfect solution for delivery flyers as more restaurants switched to take-out and delivery orders.

In Conclusion

I am extremely proud of the work done on Pilot. It was an opportunity to come up with an idea to grow our business and spearhead its design and development. I was able to lead a team not just of Designers, but of Developers, Engineers, and Software Testers.
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